10+ Examples of Awesome Integrated Marketing Campaigns (2023)

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg.

And it was an instant hit.

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities.

Marketing leaders are 1.5 times likely to go for Integrated Marketing.

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout.

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further.

What more could a marketing enthusiast ask for?

So without further ado, let’s deep-dive into the world of integrated marketing.

What is an Integrated Marketing Campaign?

Aristotle had rightly said that the whole is more than the sum of its parts, especially when it’s done right.

This more or less describes the concept of integrated marketing.

But more than asking “What is an integrated marketing campaign?”, the question that marketers should be asking themselves is, “Can integrated marketing be done right?”

Alas, the answer to the latter is tied to the former.

So we’ll begin by first trying to define Integrated Marketing.

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it.

Usually, integrated marketing involves one or a combination of the following:

  • Paid media (involves direct marketing, physical advertising, internet advertising, and scheduled broadcast advertising)
  • Owned media (such as on-site UX, customer service, social media, and direct messaging through mobile and email)
  • Earned media (this involves traffic derived by content marketing, organic search, influencer outreach, and PR)

Why Go for an Integrated Marketing Campaign?

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

An integrated marketing strategy that focuses on a key theme across all media is critical. This is why having cohesive messaging across all mediums is so important.

12 Best Integrated Marketing Campaign Examples

A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places.

Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Take a look!

1. Think Small by Volkswagen

The challenge at hand was to boost Volkswagen vehicle sales in the US. Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.

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Rather than ignoring the major source of contention, the campaign accepted it and capitalized on the automobiles’ small size by encouraging its consumers to “Think Small” – the name for their campaign in 1959.

The campaign’s duration demonstrates its success since it appeared in prominent print publications and newspapers throughout the country.

After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

Key Takeaways:

  • Keep the campaign message simple
  • Turn around your product’s limitations into a campaign

Interesting read: 15 Social Media Tips To Elevate Your Marketing Strategy

2. The Truth is Hard by New York Times

The New York Times was in trouble with declining subscribers and diminishing confidence in the news. This well-known newspaper needed to find new strategies to gain universal trust.

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017.

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In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Viewers were engaged and challenged to make them consider what truth meant to them.

With the world grappling with widespread refugee crises and conflicts, the second phase of the campaign demonstrated what journalists must undergo to provide truthful news.

This content was distributed around the world after sponsored social media campaigns were launched.

As a result, subscriptions to the Times skyrocketed. Indeed, its subscription base rose by 100%, improving the public’s perception of the well-known newspaper.

Key Takeaways:

  • Rake in current public sentiments for your campaign
  • Synchronize the outdoor and digital campaigning

3. Wasssup by Budweiser

The Super Bowl is where television ads come to dream big. In the year 2000, “Wasssup” had the opportunity to catch the imagination of legions of football enthusiasts. And it certainly did not squander its opportunity!

The commercial depicted buddies repeating this line over and over while sipping Budweiser and enjoying a football game.

The “Wasssup,” greeting made its way into the pop culture of the time, prompting spoofs and memes. The ad was imitated by media figures such as Katie Couric and Howard Stern.

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Despite the fact that the internet was still in its early phase, the brand became a pioneer by directing viewers to the website.

On the website, visitors could learn how to say “Wasssup” in over 30 different languages! With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy.

Key Takeaways:

  • Strike a buzzword that your audience can relate to
  • Deliver what your audience wants from your brand

4. This is Wells by Wells Fargo

Wells Fargo is a financial services behemoth and the third-largest bank in the world. Despite the fact that it had been plagued by claims of fraud, the firm looked towards integrated marketing as well as rebranding initiatives to regain the confidence of its stakeholders and consumers in 2017.

Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

All effective marketing approaches emphasized the intersection of human sentiments combined with cutting-edge technology, which was critical to changing Wells Fargo’s overall customer experience.

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Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers.

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Key Takeaways

  • When handling negative customer feedback, design a campaign showing an acknowledgment of past mistakes and the steps taken for course correction
  • Impart valuable information of digestible viewability, if possible

5. Get a Mac by Apple

This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition.

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The advertisement format was comically aggressive, but also lighthearted and humorous. Furthermore, Apple portrayed itself as the good guy, always encouraging PC to relax a bit.

Key Takeaways

  • Focus on the experience, product features can follow later
  • Minimize straightforward messaging, create as much enigma as possible
  • Prioritize visual storytelling

6. Breaking2 by Nike

Nike live-streamed their marathon in under 2 hours as part of their marketing campaign for their new product – the Zoom Vaporfly Elite in 2017. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

They recruited three athletes – Zersenay Tadese, Eliud Kipchoge, and Lelisa Desisa – for the race, made it simple for fans to track with their hashtag #Breaking2, and even developed a unique Nike shoe emoji.

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While sprinting is undeniably appealing to Nike’s core sports demographic, the campaign’s theme of unleashing a yet unachieved human potential resonated with a far larger audience. Countless were motivated by confronting the status quo, stretching human potential to its limits, and providing anybody with internet access a literal front row ticket to the thrilling race.

Key Takeaways:

  • Adopt boldness and endeavor to push boundaries
  • Ensure the maximum possible exposure within the limits of the budget

7. Transfarency by Southwest Airlines

Southwest Airlines’ brand messaging has always talked about its low fares while delivering great customer value. However, that overarching brand message had become increasingly harder to maintain with the evolution of rival airlines competing.

To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

The campaign communicates its value proposition across television, print, radio, and digital platforms.

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This campaign was devised by Austin’s GSD&M advertising agency, where it even went on to create a special “minisite” for comparing the fares of Southwest Airlines as compared to those of its rivals.

Key Takeaways:

  • Create appeal through value proposition
  • Be customer-centric throughout the campaign
  • Feature the organization’s real employees to send the message farther home

8. Go Places by Heineken

In 2016, Heineken launched its inaugural “Go Places” campaign, with the goal of emphasizing the firm’s distinct culture and perspective to potential workers.

The initial marketing initiative invited people to participate in an engaging interview – a type where the participants could “choose their own adventure” with the outcome being their professional strengths.

After completing the interactive quiz, participants were handed over their findings and urged to use their LinkedIn profile for applying to jobs.

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Key Takeaways:

  • Create a personalized audience experience
  • Interactive integrated marketing campaigns are the future of marketing
  • Employ real use cases wherever possible

9. Be more dog by O2

This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases.

The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

O2’s integrated marketing strategy is so brilliant that it not only attracts customers with its quirky nature but also provides them a bit extra in the shape of prioritization.

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Key Takeaways:

  • Use humor and quirk for effective campaigns
  • Leverage the product’s features to provide a sense of exclusivity

10. On the Road by Waze

Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

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The data revealed fascinating patterns about how we drive, what we drive, and where we drive. The business incorporated quiz functions to evaluate the reader’s knowledge of driving patterns, which makes this campaign even more interactive.

Key Takeaways:

  • Collate market research with personalized results to drive individual value home
  • Crowdsourcing can reap amazing benefits
  • Collaborate with big brands to maximize the scope of marketing

11. Chicago’s Field Museum Campaign

Brands may be both culturally as well as commercially significant, as demonstrated by the Field Museum’s integrated marketing approach that connected people with the world of art in order to promote their specialized exhibit attendance in 2018.

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Paid digital media along with traditional advertising (like outdoor billboards) were used with social media posts declaring surprise “pop-up” art locations.

Furthermore, several videos were recorded of people interacting with the exhibits. All of this created a holistic marketing experience that made onlookers desirous of visiting the museum to satiate their cultural appetite.

Key Takeaways:

  • Prioritize interactivity and creativity in your campaigns
  • Try to garner engagements through smartphone and out-of-home campaigns

12. House of Innovation by Nike

Nike produced a mixed-media artwork product that was displayed in the midst of their main store in New York City in 2019. The artwork depicts historic sporting incidents created by sports persons using Nike.

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It connects the worlds of branding, art, marketing, and technology.Furthermore, the entire flagship store provides a completely unique shopping experience for customers.

People may create their own footwear, and there is a floor dedicated to customized garments, where customers can alter colors, emblems, and even switch out fabrics and mix two separate items of clothing for formulating a completely new personalized product for themselves.

Key Takeaways:

  • Sometimes tangible, real-life objects themselves can be great marketing tools
  • Make the most of your chosen platform to drive home the message

Interesting read: 5 Social Media Statistics to Improve Your Marketing Strategies


Social media marketing is one of the most crucial aspects of an integrated marketing campaign. Yet, with Integrated marketing being as complicated as it is, the complexities of social media marketing can get unbearable!

But don’t you worry, we have just the right tool for you to get your social media marketing affairs in order. If you are looking to take your marketing campaigns to the next level, try SocialPilot.

With its comprehensive analytics, social media scheduling, and streamlined communication features, you wouldn’t have to go anywhere else for your social media marketing needs!


What is an example of an integrated marketing campaign? ›

Southwest Airlines Transfarency

Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.

What are the 14 types of marketing campaigns for IMC? ›

Here are 14 types of marketing campaigns:
  • Brand awareness campaign.
  • Rebranding campaign.
  • Search engine marketing campaign.
  • Social media marketing campaign.
  • User-generated content (UGC) marketing campaign.
  • Email marketing campaign.
  • Public relations campaign.
  • Product launch campaign.
Jul 26, 2022

What are the good examples of market integration? ›

Examples of market integration are the establishment of wholesaling facilities by food retailers and the setting up of another plant by a milk processor. In each case, there is a concentration of decision making in the hands of a single management.

What makes a good integrated marketing campaign? ›

A quality integrated marketing campaign will take on a few features. Visually and textually, they will provide consistent messaging regardless of the platform. The colors, layout and images should all be easily recognizable across the different formats.

What is a fully integrated campaign? ›

An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers.

What is an example of a campaign? ›

Campaign is defined as a series of organized actions which are done for one purpose. An example of a campaign is a group canvassing for a political candidate running for office. A series of operations undertaken to achieve a set goal. An election campaign; a military campaign.

What are the 5 types of market integration? ›

There are five common types of business integration based on the buying company's position in the supply chain:
  • Horizontal integration. ...
  • Vertical integration. ...
  • Forward integration. ...
  • Backward integration. ...
  • Conglomeration.

What is integration of markets Class 10? ›

Integration of Markets occurs through foreign trade, when goods from the market in one country travel to the market in another country, thus connecting them. Since earlier times, foreign trade has been connecting the different countries. Early trade routes helped in connecting Asia to the rest of the world.

How do you create an integrated marketing campaign? ›

How to Build an Integrated Marketing Campaign
  1. Establish your overarching campaign goal.
  2. Choose your marketing channels and set goals for each one.
  3. Define your buyer personas by channel.
  4. Identify your channel managers.
  5. Create adaptable marketing assets and messaging.
  6. Establish your plan for collecting leads.
Mar 24, 2021

What is a 360 integrated marketing campaign? ›

A 360° Marketing Campaign is a complete creative campaign idea across all the brand's marketing mix elements, designed to implement a strategic brand strategy(usually positioning). In simple words, a 360 marketing campaign focuses on communicating a consistent message through all the marketing mix elements.

What companies use integrated marketing? ›

Integrated marketing communication examples
  • Coca-Cola. Coca-Cola is one of the most well-known brands in the world, and its success is due in part to its effective use of IMC. ...
  • Nike. Nike is another company that has used IMC effectively. ...
  • Ford. Ford is a company that has used IMC to great effect. ...
  • Apple.
Apr 26, 2022

How does coke use integrated marketing communications? ›

The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.

How do you implement market integration effectively? ›

7 ways to create a successful integrated marketing campaign
  1. Step 1: Have a clear understanding of who your target audience is. ...
  2. Step 2: Pick your channels. ...
  3. Step 3: Have a consistent look. ...
  4. Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.
Feb 26, 2014

Why is integrated marketing important? ›

Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master's in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.

How effective is integrated marketing communication campaign? ›

Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels. The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years.

What are examples of successful marketing campaigns? ›

21 Memorable Marketing Campaigns to Inspire You
  • Coca-Cola's Share a Coke Campaign. ...
  • Dove's Real Beauty Campaign. ...
  • McDonald's I'm Lovin' It Campaign. ...
  • Nike's Find Your Greatness Campaign. ...
  • Old Spice's The Man Your Man Could Smell Like Campaign. ...
  • Always' Like a Girl Campaign. ...
  • ALS Ice Bucket Challenge. ...
  • Red Bull's Stratos Campaign.
Jul 11, 2022

What are some of your favorite marketing campaigns? ›

Digital Marketing
  • Apple: "Get a Mac" Campaign. ...
  • Pepsi: "Is Pepsi OK?" Campaign. ...
  • IHOP: "IHOb" Campaign. ...
  • Absolut Vodka: "The Bottle" Campaign. ...
  • Kay Jewelers: "Every Kiss Begins with Kay" Campaign. ...
  • Dove: "Real Beauty" Campaign. ...
  • Chipotle: "Back to the Start" Campaign. ...
  • Budweiser: "Wassup?" Campaign.
Jul 19, 2022

What are the 7 strategies of marketing? ›

Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 4 main marketing strategies? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are 3 common marketing strategies? ›

There are three ways to compete--product, service, and price. That's it!
Let's explore how they work.
  • Product strategy. This lever is about what is being delivered to the marketplace and consumed by the customer. ...
  • Service strategy. ...
  • Pricing strategy.
Mar 16, 2015

What are 5 examples of marketing? ›

29 Examples of Marketing
  • Branding. Developing a valuable identity that customers can recognize in a crowded market.
  • Advertising. Paying to reach your target audience with a message.
  • Direct Marketing. ...
  • Alliance Marketing. ...
  • In-Store Marketing. ...
  • Showrooms. ...
  • Customary Pricing. ...
  • Flat Pricing.
Jan 30, 2018

What is the best marketing campaign strategy? ›

Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
  1. Clear & Concise Calls-to-Action. ...
  2. Hyper-Target to a Niche Audience. ...
  3. Create a Story That Speaks to All Medias. ...
  4. Make It Easy to Share. ...
  5. Inspire Interaction. ...
  6. Use a Memorable and Repeatable Spokesperson.
Oct 23, 2013

What is a creative marketing campaign? ›

What is a Creative Marketing Campaign? The definition of the word 'campaign' is 'an organised course of action to achieve a goal'. This is also true of creative campaigns where 'one big idea' will bring together a series of different executions to help a client achieve their goals.

What is integration in business examples? ›

Business integration seeks to use IT to enable new opportunities for business. As one example, a business might employ internet of things devices and artificial intelligence to enhance product transportation or other supply chain activity.

What is integration strategy with example? ›

Definition  “It is the process of acquiring or merging with competitors, leading to industry consolidation.”  “Horizontal integration is a strategy where a company acquires, mergers or takes over another company in the same industry value chain.”  For example, Disney merging with Pixar (movie production), 17.

What is market integration in simple words? ›

market integration. noun [ U ] ECONOMICS. a situation in which separate markets for the same product become one single market, for example when an import tax in one of the markets is removed: It has long been recognized that market integration is far more efficient than firm integration.

How many types of integration are there? ›

Types of Integrations

There are two forms of the integrals. Indefinite Integrals: It is an integral of a function when there is no limit for integration. It contains an arbitrary constant. Definite Integrals: An integral of a function with limits of integration.

What is integration of strategies? ›

Strategic integration involves more fully exploiting growth potential by combining resources and competencies from business units and directing those units toward new business opportunities that extend the existing corporate strategy.1.

How has foreign trade been integrating markets of different countries explain with examples Class 10? ›

Competition among producers of various countries as well as buyers prevails. Thus foreign trade leads to integration of markets across countries. For example, during Diwali season, buyers in India have the option of choosing between Indian and Chinese decorative lights and bulbs.

How can consumers and producers be benefited from foreign trade explain with examples Class 10? ›

The benefits of foreign trade to producers and consumers are: It created an opportunity for the producers to reach beyond the domestic markets i.e. markets of their own countries. It gave consumers a wider choice of good quality goods. It helps every country to make optimum utilisation of its natural resources.

What is the role of MNCs in the globalisation process in points Class 10? ›

Answer: In the process of globalization, MNCs play a significant role. Also, after being miles away, they interact with the local and small producers directly, thereby combining the markets. Their job leads to investments and goods being traded, that contributes to interconnections between different nations.

How do you create an integrated marketing campaign? ›

How to Build an Integrated Marketing Campaign
  1. Establish your overarching campaign goal.
  2. Choose your marketing channels and set goals for each one.
  3. Define your buyer personas by channel.
  4. Identify your channel managers.
  5. Create adaptable marketing assets and messaging.
  6. Establish your plan for collecting leads.
Mar 24, 2021

What is Starbucks IMC? ›

Starbucks marketing communication mix integrates advertising, sales promotions, events and experiences, public relations and direct marketing communication tools.

Which is an example of integrated marketing communications quizlet? ›

Examples include email marketing, telemarketing, direct mailing and catalogue marketing.

What is an example of an organization that uses the IMC approach? ›

IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results. B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right.

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