Since the start of the third industrial revolution – also known as the digital revolution age – in the mid 20th century, businesses and corporate organisations have always adopted improved ways to function digitally.
The rapid adoption of digital tools by businesses didn’t begin until the late 90s at the height of the internet boom. This golden era heralded the rise of digital products like cloud software which have transformed the way businesses and organisations store important data from meagre physical hard drives sizes of the 60 to the 90s to powerful giant servers housed by software companies like Microsoft Azure, Amazon Web Service and Google Cloud Platform.
Using efficient and innovative digital tools has many advantages which include customer satisfaction and retention, improved internal and external communication, time optimisation, low customer churn out rate, information centralisation, etc.
READ MORE: 10 Things You Need To Know About Digital Transformation
Table of Contents
- What Are Digital Tools
- The Rise of GAFAM
- Basic Digital Tools and Systems
- The Right Digital Tools
- 1 DT Assessment Tool
- 2 Microsoft Teams
- 3 Zoom Video Communications
- 4 Whatsapp Business
- 5 Zendesk
- 6 Sage Cloud Accounting
- 7 Hootsuite
- 8 Google Workspace
- 9 Twitter
- 10 Asana
- 11 Google Marketing Platform
- 12 Google Data Studio
- 13 DropBox
- 14 Microsoft Azure
- 15 Instagram
- 16 WordPress
- 17 TalentSoft
- 18 MailChimp
- 19 HubSpot
- 20 Trello
- 21 PayFit
What Are Digital Tools?
Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimised functions that ordinarily takes forever to accomplish without them.
The Rise of GAFAM
Most businesses and organisations that have transformed or are in the process of transforming digitally have adopted the use of some digital tools owned by Google, Apple, Facebook, Amazon and Microsoft also known as the Big 5. From cloud storage, collaboration, security, to communication tools, these tech giants have it covered.
Basic Digital Tools and Systems
Over the years, digital tools have slowly grown from performing very basic tasks easily done by new interns to more complex tasks usually undertaken by high level engineers and managers. This evolution has greatly improved and saved productivity, output and output respectively, reducing the need for busywork in the workplace.
The Right Digital Tools
Beyond joining the digital transformation wave, It’s imperative that businesses choose the right digital tool that works for them. For example, an upcoming fashion brand will quickly improve its operational process digitally with a Customer Relationship Management tool like Zendesk, while a Logistics company will prioritise the use of several management tools.
Some tools remain very necessary to integrate across industries and we’ll take a look at 21 of them. Here are 21 digital tools businesses should promptly adopt next year if they haven’t:
1 DT Assessment tool
Businesses that adopt digital technologies with no other strategy than the sheer aim to compete have found themselves in a puddle 9 out of 10 times. This underscores the importance of the digital transformation assessment tool for businesses.
The Digital Transformation tool will enable businesses to look inward and find out how ready they are to adopt technology, based on their current operational process and also provide recommendations to help businesses understand what technologies they need to adopt. Ultimately this will help to ensure that businesses can guarantee high returns on their investment in technology solutions.
2 Microsoft Teams
Microsoft Teams is one of the most effective digital tools out there for businesses that want an all-in-one package. It gained prominence during the pandemic last year. The collaborative software, replacing other Microsoft messaging and collaborative platforms like Skype and Classroom, consist of a chat feature where users can chat seamlessly with other users both one on one and as a group, file sharing, meeting, live event and a video/audio call feature.
Microsoft Teams is itself an online workspace where Team members can get work done.
3 Zoom Video Communications
The Zoom app was pretty much an inconspicuous digital tool that gained so much traction as the go-to social distancing tool during the surge of the COVID 19 pandemic last year. This led to Zoom being the fifth most downloaded mobile app worldwide in 2020 at 477 million downloads.
The video conferencing platform is best used for remote working, distance education (usually known as webinars) and all those boring Monday meetings.
The app can be downloaded from the Apple app store and Google Play Store and also on desktops.
4 Whatsapp Business
For most individual businesses, especially on social media, the Whatsapp Business app is the go to digital tool. With features such as a business profile, catalogue to show your products and services, auto messaging, QR codes to invite new customers and other features, Whatsapp business allows businesses to enhance operations and provide them with a professional and personalised way to engage with their customers.
The messaging app was created by Facebook as a standalone application for business owners and can be downloaded from the app and PlayStore.
Interfacing with a lot of old and new customers seamlessly can be a hassle if your business has yet to integrate with the right customer service software. This is where Zendesk comes in. The tool helps optimise your customer relationship with features like messaging and live chat, ticketing system, voice, answering bot and so much more.
6 Sage Cloud Accounting
One of the best accounting software out there, the Sage business cloud accounting platform is a truly transformative digital tool for any business that has adopted it. The software comes fully fitted with advanced inventory, stocks management, invoicing, debtor management, etc and can be used across all industries.
Social media has increasingly become a very important medium used by companies and organisations to communicate with customers. But managing several social media accounts at the same time will require social media management tools like Hootsuite. With Hootsuite, you can manage, plan, schedule and analyse all your company’s social media platforms (LinkedIn, Facebook, Instagram, Twitter and Youtube) and contents in one place.
The platform comes in 3 different plans; Professional, Teams and Enterprise and can be accessed on the web and downloaded from the app and Play Store.
8 Google Workspace
Arguably the most used digital tool by businesses and individuals due to its simplicity and seamless integration, the Google Workplace, formerly known as Google Suites is a powerful digital transformation tool. The collaborative suite includes well known digital tools like Gmail, Calendar, Docs, Slides, My Tasks, Drive and a number of others that employees can use to share real time information.
The digital tools under the G Workspace package can be used independently or jointly.
Before its ban, Twitter was one of the most favorite online tools used by Nigerian businesses for the quick dissemination of information about their offerings.
Its disposition to capture a lot of audience in a matter of minutes makes it a go to affordable marketing tool for small businesses.
Another popular collaborative digital tool businesses can use to work remotely is Asana. Created by a former Facebook co-founder Dustin Moskovitz, Asana is a web and mobile application designed to help teams organise, manage and track their work.
Unlike Microsoft Teams and Google workspace, Asana is a bit limited in features that include automated workflow and reporting, but it’s still a great option especially for small-scale businesses and startups.
11 Google Marketing Platform
This is one of the best digital marketing tools for any B2Bs or B2Cs looking to gain visibility and traction.
The Google Marketing Platform offers solutions like Data Studio (check below for more information), Analytics for reporting, Optimize to test your app or web products and Surveys for fast and reliable opinions from your customers for both Small businesses and Enterprises comes loaded with a lot of rich offerings.
12 Google Data Studio
The first data analytics digital tool on the list, the Google Data Studio is a data analytics tool like no other. Simplistic in its usage, the tool is used for converting data into customisable and visualisable informative reports and dashboards.
A product of Google Marketing Platform, the Data Studio features include Data Connectors for seamless integration with other Google platforms like Google Sheets and Google Ads, Data Transformation to transform raw data into meaningful information and Data Visualization.
As the name implies, it’s a box where you can drop stuff. Well, it’s a little more than that. It’s a gigantic, remotely accessible box where you can drop and access any of your files.
With Dropbox, you can easily share different files, no matter how large or small, with the rest of your teammates, making it easier to collaborate and co-create. Dropbox can be easily accessed from any computer, mobile device or web driver and its creators assure users of optimal security during file transfers.
14 Microsoft Azure
Build applications to meet customer demands using AI and machine learning. Test, deploy, manage and scale applications up and down depending on demands.
Do all of this and even modernize your existing applications with Microsoft Azure.
Do we even need to go deep into this one? I’m guessing no. But we’d do it anyway for the sake of those who aren’t still in the know. One of the most important tricks with marketing and digital marketing is understanding where exactly your customers are and meeting them right there.
With this in mind, think of who your ideal customers are, think of what they’d most likely be doing during the day at every moment when they get a breather from work. If you can picture them scrolling through Instagram feeds, then you already know your business page should be one of those feeds they’re feeding on. (hmmm. So that’s why they call them feeds. Oh! you just learnt something extra. I should get a tip for that).
This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.
WordPress is one of the most popular content management systems. As of May 2021, 41.4% of the top 10million websites around the world uses WordPress.
This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.
TalentSoft is a cloud-based HR software that enables Human resource managers to have better interactions with other managers across the organization as well as employees. The tool has a wide range of features that caters to different HR functions like, recruiting, employee engagement, onboarding and more.
TalentSoft adapts to HR practices across different countries and organizational structures, making the tool effective for talent management on a global scale even whilst it respects local requirements.
Your business is incomplete without an email marketing tool. One of the most popular digital email marketing tools out there, MailChimp is virtually used by any business – including news platforms and podcast hosts – with a moderate or large customer/audience base.
The MailChimp features which include Audience Management for segmentation and targeting, Creative Tools for content creation, Marketing Automation and Insights and Analytics allow for seamless and faster interaction with customers and integration to other digital tools.
Very few digital tools offer so much comprehensive digital interaction for businesses the way HubSpot does. The HubSpot platform packs a big punch; it combines customer relationship management solutions, inbound marketing solutions and other digital solutions into one package and can be integrated with other popular digital tools.
The platform also offers easy to use free features to help businesses grow their audience base online.
Trello is a visual collaboration tool where users share and manage projects. Unlike most collaboration tools on this list, Trello’s unique offering is in its powerful visual perspective to remote work.
Not considered as a go to option for most businesses due to its limited features, it’s still an attractive option for users who want a fun and simple interface to work on.
A list of digital tools for businesses is not complete without a payroll management tool like PayFit. The tool completely takes away the hassle of manually preparing and processing payment of employee salaries and entitlements from Human Resources managers by automating the process using various features like employee portal, onboarding and reporting and exports.
21 digital tools to use for your business in 2023. - Descasio? ›
Looking at Digital transformation trends, businesses will use a composable enterprise approach in 2023 to unlock and integrate data and apps, apply automation and analytics to generate insights, and ultimately strive to drive sustainability in their operations.What is digital transformation 2023? ›
Looking at Digital transformation trends, businesses will use a composable enterprise approach in 2023 to unlock and integrate data and apps, apply automation and analytics to generate insights, and ultimately strive to drive sustainability in their operations.What are the types of digital tools? ›
- Word processing documents.
- Slide presentation software.
- Electronic reference materials.
- Tablet and cellphone apps.
Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimised functions that ordinarily takes forever to accomplish without them.What is the next major trend in digital marketing 2023? ›
Based on data from Inc., interactive content is up to 23 percent more effective than traditional static content - and that is what the next digital marketing trend is going to be. With interactive marketing content like quizzes or polls, you can invite users to connect with your brand.
Green hydrogen, nuclear fusion and other green technologies will be developing fast in 2023, as the world transitions away from carbon. Other technology trends include developments in gene editing, quantum computing and connected devices. Expect artificial intelligence to get even smarter in 2023.What are 4 common digital devices? ›
- Personal Computers.
- Mobile Devices.
- Entertainment Systems.
- Navigation Systems.
- desktop computers.
- laptop computers.
- mobile phones.
- tablet computers.
- storage devices, such as flash drives.
- input devices, such as keyboards, mice, and scanners.
- output devices such as printers and speakers.
The five include: information systems; customer engagement; data and analytics; Internet of Things (IoT); and partner ecosystems.What are digital tools? ›
What Are Digital Tools? Digital tools (DT) can be defined as programs, websites, applications, and other internet and computerized resources that facilitate, enhance and execute digital processes and overall digitization efforts.
How to use digital tools in business? ›
- File sharing and storage. Google Drive. This is Google's cloud storage platform featuring Google Docs and Sheets. ...
- Team and project management. Asana. ...
- Communication. Slack. ...
- Website essentials. WordPress. ...
- Productivity. Momentum. ...
- E-mail marketing. MailChimp. ...
- Design. Canva. ...
- Calendar. Calendly.
Earned Media, Owned Media, Paid Media: The 3 Types of Digital Media and How to Use Them.What are the demand generation trends in 2023? ›
2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.What are the marketing technologies in 2023? ›
A key trend for 2023 is the increasing use of AI and machine learning in MarTech. These technologies are already being used to automate routine tasks, such as email marketing and lead scoring, but their potential goes much further.What is predicted for marketing in 2023? ›
In 2023, I expect a rise in brands looking to establish long-term partnerships with influencers and create content that aligns with their business objectives, values and audience. In today's crowded content landscape, brands can stand out by creating content that is authentic and memorable.What are the 4 mind boggling technology advances in store for 2023? ›
They include: 1) artificial intelligence, 2) computing technologies, 3) robotics, and 4) materials science.What will be the hottest network technology in 2023? ›
- Top 15 new technology trends in 2023.
- Artificial Intelligence (AI) and Automation.
- Augmented Reality (AR) and Virtual Reality (VR)
- Internet of Things (IoT)
- Blockchain Technology.
- 5G Technology.
- Quantum Computing.
This begs the question: What is the most popular device consumers use these days? According to recent data, mobile phones top the list of the most popular electronics, worldwide. In 2023, pretty much all (96.2%) consumers own a mobile phone. Of the different types of mobile phones, smartphones are the most popular.What are the top 6 categories of digital media? ›
The six main channels include search engine marketing, social media marketing, email marketing, display advertising, public relations and partner marketing. In this explainer, we see how the six main digital media channels can be broken down further by paid owned and earned media.What are 3 examples of digital technology? ›
- Video technologies for working from home.
- GPS, What3Words and Location.
- 5G and Virtual Reality.
- Smart homes.
- Cloud and SaaS.
- Artificial Intelligence (AI)
- Deep fake and AI.
- Bitcoin and blockchain.
What are the 16 types of technology platforms? ›
- Operating Systems. Operating systems provide the basic services required to use hardware. ...
- Computing Platforms. ...
- Database Platforms. ...
- Storage Platforms. ...
- Application Platforms. ...
- Mobile Platforms. ...
- Web Platforms. ...
- Content Management Systems.
Meta Platforms owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the final quarter of 2022, Facebook reported over 3.7 billion monthly core Family product users.What is a good example of a digital device? ›
Today, myriad devices are digital including a smartphone, tablet and smartwatch. In contrast, there are numerous non-digital (analog) devices, such as a thermometer, electric fan and bicycle.What are the 8 main categories of digital marketing? ›
- Content Marketing. ...
- SEO (Search Engine Marketing) ...
- Pay-per-click (PPC) ...
- Display Advertising (Banners) ...
- Mobile Marketing. ...
- Social Media Marketing. ...
- Email Marketing. ...
- Influencer Marketing.
The different types of digital marketing include SEO, SEM, email, social media, influencer, content and SMS.What is basic digital tools and systems? ›
Software, programs, applications, platforms, and (online or offline) resources that can be used with computers, mobile devices or other digital devices, and which incorporate text, audio and visual stimuli.What are examples of digital things? ›
- Digital photographs.
- Digital books (ebooks)
- Websites and Blogs.
- Social Media (Facebook, Twitter)
- Mobile Phone Apps.
- Virtual Reality Glasses.
- Immersive Art.
One example of a digital business is Amazon.com. Amazon.com started as an online bookstore, but they have since expanded to become a powerful e-commerce platform. Amazon.com uses digital technology to connect buyers and sellers and to facilitate transactions. Another example of a digital business is Uber.Why use digital tools in business? ›
Digital tools can also simply make work more convenient and efficient for employees, giving them more time to focus on the core of their job. For example, online customer relationship management (CRM) platforms are used to make it easier for businesses to track their customer data and communications.What is important for digital business? ›
What Is the Most Effective Strategy for Starting a Digital Business? Data science, design thinking, in-depth understanding of industries and processes, and deep technological capabilities are proven approaches that successfully link a business's physical and digital components across all channels.
What is digital transformation future? ›
Future of digital transformation – statistics and forecasts
Now, smaller enterprises and startups can also increase the digital transformation market size and business value with the use of business innovation platforms and low-code solutions. Read here about the role of low-code in digital transformation.
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.What is the new digital transformation? ›
Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. The benefits? Increased efficiency, greater business agility and, ultimately, the unlocking of new value for employees, customers and shareholders.What is next for digital transformation? ›
Machine learning (ML) and hyper-automation are two of the most significant trends shaping the future of digital transformation. While ML is providing businesses with the ability to automate tasks and make decisions based on data, hyper-automation is taking this one step further by automating entire processes.What are the 4 types of digital transformation? ›
- Process transformation. ...
- Business model transformation. ...
- Domain transformation. ...
- Cultural/organizational transformation.
Namely, Change, communication, engagement, adoption and ownership of the end solution across the solution provider, programme team, support partners, stakeholders, end users and our supply chain partners (Tier 1 to Tier 4).What are the 5 keys to digital transformation? ›
- Uncover your needs.
- Develop the strategy.
- Execute the strategy.
- Evaluate and optimize.
- Seize the opportunities.
- Business Process Transformation. Business process innovation changes the way companies work internally. ...
- Business Model Transformation. ...
- Domain Transformation. ...
- Cultural Transformation. ...
- Cloud Transformation.
Having the right people, the right process and the right systems in place spells success.What are the top digital transformations? ›
Some of the most influential examples of digital transformation across sectors in recent years include transitioning to remote-first working arrangements for many businesses, automation of customer services in retail, and e-portals for patients in healthcare - to name a few.
What is the future of digital business? ›
Digital can not only make business more efficient and profitable but also more agile and smarter, adjusting to consumer needs and changing market conditions. The advent of smart products will give consumers a much stronger ability to take control based on accurate insights for their everyday lives.What is the new digital world? ›
It is most commonly used in when defining digital fluency, and digital literacy. The digital world is the availability and use of digital tools to communicate on the Internet, digital devices, smart devices and other technologies.