Top 10 Benefits of Digital Marketing - LYFE Marketing (2023)

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve.

The benefits of digital marketing are becoming more prevalent every day.

More and more consumers are researching and buying products online.

According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

So how do you reach these consumers? Here’s the answer: digital marketing.

More and more small businesses are implementing a digital marketing strategy to effectively reach and engage their target consumers online.

In fact, U.S. digital marketing spend will rise to about $332 billion by 2022.

Digital marketing tactics have proven to be the most cost-effective way to reach potential customers.

Top 10 Benefits of Digital Marketing - LYFE Marketing (1)

Wondering what the fuss is about? Check out the top 10 reasons your business needs to take advantage of the benefits of digital marketing:

Top 10 Reasons Why Your Business Needs Digital Marketing

1. Digital marketing is the most powerful form of marketing.

Digital marketing has the potential to transform the way that you reach and engage your customers.

But you don’t have to take our word for it.

Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions:

  • Ecommerce candle company, Nidhi increased their sales by 714% over a 3-month period using social media (with a little help from LYFE marketing).
  • Forever Diamonds, a Georgia jewelry company, was able to reach and engage its fans for less than $1 per engagement over the course of a year, increasing foot traffic and leading to real conversions.
  • We helped a snow motorcycle business selling snow equipment, generate $96,664.98 worth of SEO results in just 5 months!
  • Our team also helped a local gym convert 210 new leads over 90 days at a cost of just $4.33 per lead through effective and targeted Google ads.

These cases are a true testament to the benefits of digital marketing.

With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.

2. Using digital marketing tactics is the most cost-effective way to market your business.

One of the most important benefits of digital marketing is that it is the most cost-effective way to market your business.

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When it comes to digital marketing vs traditional marketing, the latter makes it very difficult for small businesses to compete with larger businesses.

And that is because they have limited budgets for ad space.

However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.

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Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media.

While that same exposure through direct mail costs about $57 and through television ads costs about $28.

While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time.

SEO, content marketing, and social media engagement take time to work their magic.

However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.

Summary With affordable digital marketing tactics, small businesses can get more for their marketing spend.

3. Digital marketing is the most measurable form of marketing.

How do you know if your marketing is working?

The only way to know for sure is to measure your success over time.

While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer…

…every digital marketing tactic that you use is measurable.

This benefit is every reason why you need to invest in digital marketing.

Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working.

By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not.

Then, you can adjust your campaigns for greater success.

You can also take the insights that you’ve gained from the process to improve future campaigns.

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For instance, let’s say that you want to create a social media marketing campaign for a new product.

You’ve decided to publish a series of social media posts over a two-week period.

With social media analytics, you can see which posts were the most popular with your target audience and which drove the most conversions.

You can then use this insight to try to reproduce this success with future campaigns.

Digital marketing analytics allows you to more effectively use your resources and allocate your marketing budget.

Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses.

And then, focus your efforts on the strategies that are most likely to improve your ROI.

Summary Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working.

4. One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.

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When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that this messaging will reach its intended audience.

Though there are certainly ways to increase your chances of success with traditional marketing tactics, it just doesn’t offer the same targeting capabilities as digital marketing.

With digital marketing, you can ensure that the right consumers are viewing your content.

SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

On the other hand, PPC, display and social media ads enable you to target those who are most likely to be interested in your products or services.

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And that is based on demographic information and general characteristics.

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By improving targeting, you can work to get more for your marketing budget and resources.

With digital marketing, you no longer have to be stressed.

No more worries that you are spending money on ads that won’t reach those who are likely to be interested in your products.

Their targeting abilities allow you to take comfort in knowing that you are focusing your marketing efforts on strategies that actually work.

5. Most people are starting their buyer’s journey online.

Think about how often you turn to Google or another search engine to find the information you need.

Your customers are no different when they start to research the products or services that can help them solve their biggest problems.

In fact, according to Vimeo, 93% of online experiences start with a search engine.

Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions.

And also, to learn more about their challenges.

It was actually shown in a recent study that 59% of consumers prefer to check several channels first before they decide on getting in touch with a business.

These channels include the business’s social media profiles, email and online ads which are all digital.

This presents a great opportunity for small businesses to connect with potential customers.

Also, to educate them during the beginning stages of the buyer’s journey.

By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online.

Thus, allow you to reach customers when it matters most.

6. Your customers are on social media, and digital marketing helps you reach them.

Perhaps the most important on our list of benefits of digital marketing is this.

In using the traditional techniques in marketing, you will definitely experience a limit in scope and size.

Print ads are limited to a certain location, market, and time.

And if you wish to broaden its scope, then prepare your budget for it.

But in digital marketing, your reach will be farther but more targeted. The only limitation is your creativity and strategy.

No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels.

According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.

Check out this graph from Statista.

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Digital marketing helps you reach these engaged consumers.

Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising.

Social media platforms like Facebook offer sophisticated targeting options.

And this helps you reach the consumers who are most likely to be interested in your products or services.

What’s more, is that social media also provides an effective platform for communicating with and engaging your target audience.

Rather than just posting content and never hearing from your consumers…

…you can have one-on-one conversations in real time that allow you to gain valuable insight into your brand.

That’s something that traditional marketing tactics just don’t allow for.

Summary Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising.

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7. SEO and local SEO help you reach more qualified buyers online.

SEO is another powerful digital marketing tactic that offers a variety of benefits.

By optimizing your site content for the search engines, you can work to reach more buyers online.

Using relevant keywords that help describe your product or service offering can help you bring more targeted traffic to your site.

And this increases conversions over time.

SEO isn’t just for national businesses.

Many consumers are searching for local companies online, and these searches eventually lead to a purchase.

In fact, according to Google, 28% of searches for something nearby result in a purchase.

Local SEO can also be a valuable digital marketing tactic for businesses that operate in specific geographic locations such as:

  • brick-and-mortar stores,
  • restaurants, and
  • other service-based businesses

8. Digital marketing helps you connect with mobile customers.

Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers.

The people who are browsing and consuming content on their mobile devices.

Over half of all online users are accessing the web from a mobile device.

Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.

9. You can easily and quickly adapt your strategy and tactics for best results.

With traditional marketing tactics like television or newspaper ads, you have to wait until after the campaign is complete to see the results.

And although you can use what you learn to adjust later campaign tactics…

…there isn’t much you can do “in-the-moment” to adapt your strategies for the best results.

Traditional marketing tactics may require you to wait weeks or even months to determine which strategies are working.

While digital marketing allows you to view the real-time results of your campaigns and adapt your tactics to improve results as you go.

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With website analytics, you can view:

  • the number of visitors that come to your site,
  • look at which pages they visit, and
  • see how long they are spending on each page

You can also see when peak site traffic days and times are as well as track conversion rates across the site.

All this information offers important insights that can help you improve your campaigns over time.

For instance, let’s say that you have written a series of blog posts as part of your content marketing strategy.

You want to determine if you should continue to write blogs in this series or focus on other topics.

You can quickly and easily look at the blog analytics to see how many people are reading the blog content.

And, how many people are taking the desired action or converting.

Tracking success on this content marketing campaign in real-time allows you to determine what is the best use of your resources.

And, get the most out of your campaign tactics.

Summary Digital marketing allows you to view the real-time results of your campaigns and adapt your tactics to improve results as you go.

10. Digital marketing levels the playing field, allowing your business to be more competitive.

It’s often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources.

However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online.

Traditional marketing tactics like print advertising are expensive and require big business budgets for effective placement.

However, digital marketing tactics are more affordable, allowing businesses of all sizes to gain exposure online.

With digital marketing, small businesses can also market their products and services nationally or even internationally.

If your business is not limited to a specific location, you can use digital marketing to reach your target audience across the globe.

This allows small businesses to find new audiences for their products and services.

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Digital marketing also levels the playing field when it comes to presentation.

Smaller retailers may not be able to afford the same expensive fixtures, graphics, and other presentation materials for their store.

But, they can easily create a clean, attractive website that enhances the customer experience.

Wrapping Up

As you can see, there are many benefits of digital marketing that will transform the way that your business can reach and engage your target market.

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Digital marketing is the best way to reach your customers…

…where they are during the moments when they are most likely to be searching for brands just like yours.

But you may be wondering, how do I get started?

It’s important to have a sound digital marketing strategy before you jump into creating and distributing content or launching digital ad campaigns.

Consider what your overall business goals are and create digital marketing goals that align with these objectives.

Then, you’ll want to create customer avatars, determine which digital marketing strategies you will use.

And to finally develop a plan for implementation and measurement.

If you need help developing a strategy or creating content, our digital marketing company is here to help.

Our team will enable your business to take advantage of the many benefits of digital marketing by providing a variety of effective services such as:

  • Search Engine Optimization (SEO),
  • PPC Management, and
  • Social Media Management

When you’re ready to jumpstart your digital marketing efforts, give us a call now(404) 596-7925 or contact us when it’s convenient for you.

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Top 10 Benefits of Digital Marketing - LYFE Marketing? ›

Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.

What are the benefits of using digital marketing? ›

Advantages of Digital Marketing
  • Easy to Communicate with Customers to gain Loyalty. ...
  • Engage with Customers at Every Stage. ...
  • Easy to Target the Right Audience. ...
  • Generate Leads Consistently. ...
  • Optimized and Better Conversion Rates. ...
  • Easy and Accurate to Measure All Results. ...
  • Gain Brand Reputation. ...
  • Less Marketing Expense.

What is the importance of digital marketing in daily life? ›

Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What is digital marketing 10 points? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What are pros and cons of digital marketing? ›

5. Comments and Complaints
Advantages for Digital MarketingDisadvantages for Digital Marketing
Brand LoyaltyCut-throat Competition
Instant FeedbackConcerns for Security and Privacy
Measurable and Trackable ResultsTime Consuming
Increase EngagementRequires Digital Skills
1 more row
Jan 11, 2023

How effective is digital marketing? ›

Using digital marketing techniques, you can reach a global audience in a way that's cost-effective, scalable and measurable. Some of the key benefits of digital marketing include: The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better!

Why is digital marketing important in the future? ›

Ease of Audience Targeting

With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.

What are the 5 A's of digital marketing? ›

Audience, Assets, Access, Attribution and Automatisation: make the 5 As your new mantra! By developing an approach around each pillar you can become a digital transformation champion, delivering enriched customer experiences and improved business performance.

What are the 5 P's of digital marketing? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

What is the biggest advantage of digital marketing? ›

Advantages of digital marketing

Global reach - a website allows you to find new markets and trade globally for only a small investment. Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

What are the 7 C's of digital marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What are the 7 P's of digital marketing? ›

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

What are the 4 C's of digital marketing? ›

Today the 4Ps of traditional marketing are being quickly replaced by what I call as the 4Cs of Digital Marketing. Product, Price, Promotion & Place today very rapidly are getting replaced by Content, Cost, Channel & Creativity. Content is the real king in the digital world.

What is a digital marketing strategy? ›

What is a definition of digital marketing strategy? A good definition of digital marketing strategy is that it is a strategy put in place by a brand to align with set objectives and goals to attract a specific type, or types, of customer using a combination of marketing techniques.

Who is the richest digital marketer? ›

Neil Patel is one of the top digital marketing influencers. Listed as the world's leading marketing ad consultant, and now boasts a track record as an investor and co-founder of software companies. For instance, Crazy egg and other startups.

What are the main characteristics of digital marketing? ›

5 characteristics of a successful digital marketing benchmark
  • Target audience engagement level.
  • Target audience size.
  • Digital marketing campaign goal.
  • Digital content stream.
  • Seasonality.
Oct 21, 2021

What is the value of digital marketing? ›

Digital marketing helps you create awareness of your brand and its USP (Unique Selling Proposition). If a customer has no awareness of your brand then he cannot make a conversion. To tackle this, brand visibility is extremely important.

What does a successful digital marketing strategy build? ›

The goal of digital marketing strategies is to increase awareness about your business and attract new customers to your brand. A strong digital marketing strategy helps your business achieve specific digital goals through carefully selected mediums.

What are key successes of digital marketing? ›

Successful digital marketing relies on team members working together to create consistent messaging and a unified strategy. This can start to get complicated when there are multiple groups involved.

What are the pros and cons of digital marketing? ›

5. Comments and Complaints
Advantages for Digital MarketingDisadvantages for Digital Marketing
Brand LoyaltyCut-throat Competition
Instant FeedbackConcerns for Security and Privacy
Measurable and Trackable ResultsTime Consuming
Increase EngagementRequires Digital Skills
1 more row
Jan 11, 2023

How much more effective is digital marketing? ›

How effective is online advertising? Digital ads can increase brand awareness by 80%. Consumers are 155% more likely to look up your brand-specific terms after they've been exposed to display ads. Customers are 70% more likely to make a purchase from a retargeting ad.

What are the 4 points of digital marketing? ›

The four main types of digital advertising include search/pay-per-click (PPC), display, social media and retargeting ads.

What are the 8 features of digital marketing? ›

8 Elements of a Successful Digital Marketing Plan
  • Online advertising. ...
  • Search Engine Optimisation. ...
  • Online Content and Blogging. ...
  • Web PR. ...
  • Social Media Management and Listening. ...
  • Email and Online Newsletter Marketing. ...
  • Mobile Marketing. ...
  • Web Analytics.

How does digital marketing help business growth? ›

With digital marketing strategies like pay-per-click and social media marketing, companies can increase awareness about their brand. In addition, these marketing strategies provide brands with dynamic tools toraise brand awareness, attract new audiences, etc., which leads to increased sales and profit.

Why is digital marketing the future? ›

The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It's a completely new way to approach the audience.


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